About Us

Welcome to Florida Orange Groves Winery! Where we turn the Sunshine State’s unique flavors into delicious Wine That Actually Tastes Good.

*Florida Orange Groves Winery Storefront*

Three Generations in the Making

Florida Orange Groves is a third-generation, family-run winery rooted in Florida’s agricultural heritage. Decades ago, the Shook family, our founders, owned a citrus packing plant that developed a passion for turning Florida fruit into wine. After years of experimentation, our family learned how to make wine from citrus and berries without compromising flavor.

In the late 1990s, we left the packaging business and went all in on our passion, staying committed to creating wine the right way ever since. Every bottle is made from 100% real fruit using only the fruit listed on the label. No blends. No shortcuts. Just * Real Fruit. Real Wine.

*Vince Shook and Ray Shook crushing the first Florida blueberries with the hydraulic press.*

*Vince Shook working on juicing equipment.*

*From left to right: Ray Shook, Lance Shook and Vince Shook*

*From left to right: Lance Shook, Gladys Shook and Vince Shook*

Our Craft

Real Fruit. Real Wine.™

Most wines start with grapes… but in Florida, nature gives us something different:

Mangoes that taste like sunshine
Key Limes with coastal zest
Citrus, berries, and more all ripened under the Florida sun

Hurricane Class 5 Tropical White Sangria Wine — *Hurricane Class 5 tropical white sangria wine.*

*Enjoying tropical wine slim cans on a boat.*

We’re proud to produce over 40+ varieties of fruit-forward wines using high-quality ingredients. Allowing us to craft them to be the most expressive and the best combination of flavor we can. It can take upwards of nine pounds of fruit to make a single bottle of wine and we think our effort shows in every sip.

"There’s a reference point to wine in that and with Florida Orange Groves Winery we are a standalone wine brand. We don’t have a brand reference we have to try to mimic the taste of. We don’t have that burden or responsibility. We use extremely high-quality ingredients and we craft them to be the most expressive and the best combination of flavor we can." – Lance Shook

Visit Us

Whether you’re local or just passing through, we’d love to welcome you! Enjoy a wine tasting, take a tour, explore our gift shop, and discover why our wines have become a Florida favorite.

Wine Tours start at 10 am and are available on the half-hour until 4 pm Monday through Saturday, and from 12:00 pm until 3:30 pm on Sundays. Tastings also start at 10 am and are available until 4:30 pm Monday through Saturday, and from 12:00 pm until 4 pm on Sundays. Reservations are recommended for parties of 6 or more.

1500 Pasadena Ave South
St Pete, FL 33707